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- You MUST implement AI to keep up, but where to start? I'll tell ya.
You MUST implement AI to keep up, but where to start? I'll tell ya.
AdvisorTech Insider: Daily Insights for the Modern Financial Advisor
Every now and then, a technology comes along that moves things along a bit faster than things were moving along…
I was going to say “quantum leap”, but I don’t totally understand what that means.
So let’s stick with flying cars:
Actually, that’s a bad example.
How about wheels, airplanes, the smartphone, internet, and…
A.I.
Yes, I think its time to start taking it quite seriously. How about a quote?
“The choice is simple — adapt to the new context or fail. Firms that effectively leverage technology such as generative AI and robo-advisors, build meaningful inroads to new and existing customers, diversify their recruitment, and deliver exceptional client experiences will be well-positioned to not only survive, but thrive”
The choice is simple, and its yours. When will you leverage AI?
So where to start. The promise in the headline.
I think start with using tools like ChatGPT and Perplexity on a daily basis. ChatGPT for conversations, Perplexity for search (replacing questions you would ask Google or DuckDuckGo). Both have free versions that are pretty good!
Next, I would say adopt an AI meeting note-taker. But why that next?
Check out this poll:
Of the categories of Ai-Advisortech I’m tracking, meeting notes has the most players so far. Low-hanging fruit, I’m told.
Also, for compliance reasons, capturing exactly what was discussed in every client meeting seems kind of important… for several reasons:
Cover Your Assets
For prepping the next meeting
To look up context (like, I remember saying we were going to open up a 529 for Julie, but why exactly?)
To sync action items to the CRM (efficiency)
To save time and money
To free up your staff’s time to work on more valuable tasks
To free up your time to work on more valuable tasks
And I’m sure you can think of a few more.
But my B/D doesn’t allow meeting notes… Become the champion for changing that. Or leave. 😉 (Not investment advice)
But where does that data go? Is it secure? Find a meeting note-taker that takes data security very seriously. There are some.
But I meet most of my clients in person. Use the phone app or web recorder. FinMate has those.
But will it know who is talking? Yes.
But I’m already paying too much for tech, why should I add another? Because it will cost you more not to.
⬆️ That’s a very real problem btw. Happy to talk through your tech stack and see what you can cut or what cheaper (and better) options you could move to.
But how do I choose which meeting notetaker?
We have a webinar coming up with Daniel Yoo of FinMate AI thinking through some of these things.
It’s next Wednesday, May 29th, at 11am ET/8am PT.
Once you attend, I think you’ll have a better understanding of the questions to ask about data security, how long the data is stored, is the notetaker being trained on your clients’ data (Big no-no), and more.
One thing I’ve learned about AI, you’ve got to take the data seriously.
So, in conclusion, take AI seriously (or fail), and take AI data seriously (or don’t sleep at night).
That’s all for today, folks!
Have a super Wednesday.
Warmly,
Joe
P.S. FinMate AI is a sponsor vendor of ProAdvisorSuite
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