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Weekly TOP 10 to Watch on LinkedIn
3/11 - 3/18: Josh Brown adds 337 followers; Ian Wood grows following by 7%
Joe Moss
March 18, 2024
Happy Monday!
I learned a concept last week in a few places - the concept is:
Your content marketing should appeal to a larger audience than just your ideal target… for a few reasons:
If you only ever speak directly to your ideal audience, your impressions/reach in general will be smaller
If you mix in some content with a wider appeal, the reach will be larger and you’ll actually reach some of your ideal target that you wouldn’t otherwise
For example, let’s say your ideal target is dentists. So you’re getting good at creating financial planning content for dentists. But… also throw in some general private practice content, it might appeal to all types of private practice physicians… and in doing so, you’ll reach more dentists.
From another angle, if your target is people that are starting their own businesses, you may want to include content about people dissatisfied with their 9-5 cubicle job. Justin Welsh is good at this - his target is solopreneurs, but much of his content is targeted at people that might become solopreneurs…
So, some questions for thought:
Who is your target market?
Who are people that may eventually become your target market?
What are some concepts/categories that apply to your target market, but also appeal to some other groups outside of your target market as well?
Alright, let’s get started! This is from 3/11/24 through today:
Top 10 - LinkedIn Follower Growth
ProAdvisorSuite Vendor of the Week
In Partnership with:
Join our Joint LIVE Demo tomorrow to learn more about how you can gather important data about your clients in a faster, easier way:
PreciseFP - Data gathering for Financial Planning
Bento Engine - Timely reminders when proactive advice is needed
FinMate AI - Meeting summaries, action items synced to the CRM
Top 10 - LinkedIn Percentage Growth
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Hope you have a great Monday!
Warmly,
Joe Moss
Join the Community: Skool.com/proadvisorsuite
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